Enterprise Architecture
Infrastructure & Integrations
Built on a scalable, secure, and enterprise-grade infrastructure designed to handle billions of customer interactions in real-time. Factua Platform integrates seamlessly with your existing marketing stack, supporting connections to leading marketing technologies, data platforms, and analytics tools.
Infrastructure & Integrations
The pace of business in the AI age demands infrastructure that can keep up. Factua has spent 15+ years building and deploying modern data stacks for high-velocity marketing operations—from real-time identity resolution to multi-agent AI workflows that operate 24/7. We've implemented composable CDPs, Snowflake warehouses, and semantic BI layers for partners across education, finance, legal, and insurance verticals where compliance, performance, and speed are non-negotiable. Our infrastructure philosophy is simple: own the capabilities that matter, integrate with best-of-breed tools where it makes sense, and never lock clients into proprietary systems they can't control. Whether you're consolidating fragmented data sources, scaling from thousands to millions of customer interactions, or deploying autonomous AI agents, we've built it before—and we know how to make it work.
Website Development & UX
Fast, conversion-focused websites built for performance and flexibility. We develop on modern frameworks with mobile-first design principles, optimized page load times, and structured data implementation for both traditional SEO and generative AI visibility. Every site we build is instrumented for comprehensive analytics and A/B testing from day one.
Data Capture & Conversion Optimization
Intelligent forms, progressive profiling, and behavioral tracking that balances data collection with user experience. We implement advanced conversion optimization strategies including dynamic form fields, multi-step flows, exit intent triggers, and real-time validation. Every capture point feeds directly into your unified customer profile for immediate activation.
Modern Data Stack Implementation
Factua deploys composable data architectures that avoid vendor lock-in while delivering enterprise capabilities. We implement Snowflake warehouses for petabyte-scale storage and compute, composable CDP frameworks that unify customer data across every touchpoint, and Omni BI for semantic modeling that lets non-technical teams query data in plain English. Our data engineering team has deep expertise in ELT pipelines using tools like Fivetran for automated ingestion and dbt for transformation workflows. We build stacks that scale with your business.
Intelligent Automation Capabilities
Factua builds custom automation systems that go far beyond basic workflow triggers. We've developed tools that automatically calculate customer proximity to retail locations, leverage the Google Places API to generate massive custom POI lists for programmatic advertising, and deploy multi-agent AI workflows for autonomous sales prospecting and content generation. These aren't off-the-shelf solutions—they're purpose-built systems that compound your team's capabilities while running 24/7 in the background.
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