All-in-One vs. Composable CDPs: Why the Future Belongs to Flexible Architecture
In our previous post, we explored the undeniable ROI of unified customer data platforms. But as organizations increasingly recognize the value of CDPs, a critical...
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How Factua Powers Growth for Legal & Compliance Verticals
Law firms and other businesses in high compliance industries face a common challenge: strict regulations that govern their ability to implement effective marketing strategies. Many...
From Code Generation to Framework Conversion: How Mitch Uses AI to Supercharge Development
At Factua, we recently launched an exciting contest asking our employees to share how they use AI to enhance their daily work. The response has...
The Real ROI of a Unified Customer Data Platform
In today's fragmented digital landscape, customer data lives in silos across dozens of platforms—CRM systems, email tools, social media channels, e-commerce platforms, and analytics dashboards....
Turning Insights Into Action: Marketing Intelligence Playbook
In today's data-driven marketing landscape, the gap between collecting insights and taking meaningful action continues to widen. While marketers have access to unprecedented amounts of...
Factua Acquires Typhon Interactive and Flagship Brand, InjuryClaims.com
Typhon will Augment the Capabilities of Nexus7Media, Creating New Leaders In Legal Industry Performance Marketing
From Research to Automation: Building Smarter Email Discovery with AI
As part of our recent AI contest where employees shared innovative ways they're using artificial intelligence in their daily work, we received some truly impressive...
How FeedBlitz Supports Email Automation at Scale: Driving Impact Through Intelligent Email Marketing
At Factua, we're always excited to spotlight the innovative companies within our platform ecosystem that are transforming digital marketing. Today, we're diving deep into FeedBlitz,...
Automation Isn't Just for Marketing: How Operational Automation Transforms the Backend Too
At Factua, we've witnessed firsthand how marketing automation revolutionizes customer engagement and drives measurable growth. But here's what many organizations are just discovering: the real...
Removing the Clutter, Elevating the Creativity: How Jen Uses AI in Design
“Design is time consuming. And no, it’s not just about making things look pretty. It’s problem solving. Translating big ideas into real things.” — Jen,...
Navigating Compliance Across High-Risk Verticals: A Deep Dive into Legal, Social Services, and SMS Marketing
Following our previous exploration of privacy laws, it's crucial to examine how compliance requirements vary across the specific verticals where Factua's portfolio companies operate. Each...
How Audience Slicing and Cohort Analysis Are More Scalable in an AI-Powered World
In our previous blog, "From Dashboards to On-Demand Answers: Semantic Models and AI in BI," we explored how AI is transforming business intelligence from static...
Factua Acquires Majority Stake in Wizco Media to Expand AI Marketing Platform
New York, NY – [August 5, 2025] – Factua, an AI-powered marketing automation platform, has acquired a majority stake in Wizco Media Inc. The montreal-based...
Unlock Hidden Growth: The Strategic Power of Cohort Analysis and Audience Segmentation
In today's data-driven business landscape, understanding your customers' behavior over time isn't just valuable, it's essential for sustainable growth. Two powerful analytical approaches, cohort analysis...
From Dashboards to On-Demand Answers, Semantic Models and AI in BI
For years, dashboards were the go-to solution for business intelligence. But let’s face it: most dashboards are slow to build, require analyst support, and often...
The Privacy Landscape: What Marketers Need to Know
Data is the fuel of modern marketing. But in today’s landscape, privacy is the regulation around the track, and marketers who ignore the rules risk...
Why Semantic Models Are Essential for Modern BI Tools
As business intelligence (BI) shifts from static dashboards to dynamic, self-serve analytics, semantic models have become mission-critical. These models serve as the connective tissue between...
How LLM-Powered Conversational Agents Are Democratizing 1:1 Personalized CX
Delivering the “gold standard” of customer experience (CX) — think Amazon’s uncanny ability to personalize every interaction — has long been the domain of tech...
Customer Engagement Done Right: SMS + Email Tips
In a digital world overflowing with distractions, getting your message heard, and acted on, takes more than a great offer. It takes precise timing, the...
Using Business Intelligence to Fuel Strategy
In today's hyper-competitive market, strategic decisions can't rely on instinct or outdated reports. The most successful organizations are those that transform their raw data into...
How Factua Helps Private Equity Firms Drive Growth
Unlocking value through smarter marketing automation
930 Ventures Rebrands as Factua, Launches Marketing Automation Platform
Factua's AI-Ready Infrastructure Translates Data into Growth for Businesses
CDP vs CRM: What’s the Difference
If you're building a growth-focused marketing strategy, you've likely run into the acronyms CDP (Customer Data Platform) and CRM (Customer Relationship Management). While they sound...
How AI Is Revolutionizing Marketing Automation: Unlock Smarter, Scalable Growth
In an age where personalization, speed, and data-driven decision-making define success, artificial intelligence (AI) is transforming how businesses approach marketing automation. No longer just a...
Harnessing First-Party Data: The Key to Future-Proofing Your Marketing Strategy
In a world of ever-tightening privacy regulations, cookie deprecation, and shifting consumer expectations, first-party data has become more than just a marketing buzzword, it’s the...
Zapier vs Native Integrations: When to Use What?
In today’s digital landscape, businesses rely on a growing number of tools and platforms to keep operations running smoothly. The need to connect these tools...
What Is a Data Warehouse and Why Does Your Business Need One?
In today’s data-driven world, businesses are collecting more information than ever before, customer interactions, sales figures, web traffic, marketing performance, and more. But collecting data...
The ROI of Marketing Automation: Metrics That Matter
Marketing automation has become a must-have for modern businesses. From nurturing leads to driving conversions and improving customer retention, automation streamlines efforts that once took...
Path56 and Provide Media Merge to Create a Unified Performance Marketing Powerhouse
In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification...
Looker vs Tableau vs Power BI vs Omni: Which One Is Right for You?
In today’s data-driven world, the right business intelligence (BI) platform can help you unlock insights, automate workflows, and scale smarter. With so many options available,...
From Manual to Magical: Automating Your Marketing Funnel
In the fast-paced world of digital marketing, time is money, and manually managing every step of your marketing funnel can become overwhelming fast. From capturing...
Factua Launches Factua Labs to Power Scalable Growth for Modern Brands
In 2024, Factua launched Factua Labs, a dedicated Growth Services division built to help brands unlock their full potential through advanced technology, strategy, and execution....
Spotlight on Provide Media, a Leader in Education Marketing
As part of its ongoing growth strategy, Factua expanded its leadership in the education marketing space with the acquisition of Provide Media, a full-service performance...
Factua Expands Customer Engagement Capabilities with Acquisition of Call Solutions Network
In 2023, Factua strengthened its service portfolio with the acquisition of Call Solutions Network, a high-performing, fully U.S.-based contact center headquartered in Mesa, Arizona. This...
Factua Enters Legal Marketing with Acquisition of Nexus7 Media
In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation...
Factua Acquires FeedBlitz to Expand Its Email Marketing Capabilities
In 2023, Factua further expanded its marketing technology portfolio with the acquisition of FeedBlitz, a high-performing email service provider known for its reliability, innovation, and...
Factua Expands into SMS with Acquisition of Horizon2Media
In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into...
Factua Strengthens Career and Education Ecosystem with JobsOnline Acquisition
In 2022, Factua continued its strategic expansion by acquiring JobsOnline, a well-established player in the recruiting and job search industry. This acquisition not only enhanced...
Factua Expands into Education with Acquisition of Path56 Media
In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its...
Factua’s Acquisition of GRP Ads: A Strategic Move in Marketing Automation
In 2010, Factua made a pivotal move in the marketing technology space with its acquisition of GRP Ads, a leading MARTECH company known for its...
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