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In today's business landscape, data is everywhere. Marketing teams have access to more customer information than ever before—from behavioral patterns to purchase histories to real-time...
In today's competitive marketplace, customer acquisition costs (CAC) continue to climb while budgets remain constrained. Recent data shows that customer acquisition costs have risen by...
In today's digital landscape, marketers are drowning in data. Every customer interaction generates a new data point. Yet despite this wealth of information, many marketing...
Over the past few months, we've been sharing insights from our company-wide AI contest, where employees submitted videos showcasing how they use artificial intelligence to...
In today's fragmented digital landscape, customer identity resolution has become the cornerstone of successful marketing automation. Without a unified view of your customers across every...
In our previous blog, we explored the evolving landscape of customer data platforms, comparing traditional all-in-one approaches with emerging composable CDP architectures. Today, we're spotlighting...
In today's digital marketing landscape, businesses face an overwhelming challenge: customer data scattered across multiple platforms—CRMs, email marketing tools, social media, e-commerce sites, and analytics...
As part of our ongoing AI contest series, we asked employees to share how they use artificial intelligence to enhance their daily work. The response...
In our previous post, we explored the undeniable ROI of unified customer data platforms. But as organizations increasingly recognize the value of CDPs, a critical...
Law firms and other businesses in high compliance industries face a common challenge: strict regulations that govern their ability to implement effective marketing strategies. Many...
At Factua, we recently launched an exciting contest asking our employees to share how they use AI to enhance their daily work. The response has...
In today's fragmented digital landscape, customer data lives in silos across dozens of platforms—CRM systems, email tools, social media channels, e-commerce platforms, and analytics dashboards....
In today's data-driven marketing landscape, the gap between collecting insights and taking meaningful action continues to widen. While marketers have access to unprecedented amounts of...
Typhon will Augment the Capabilities of Nexus7Media, Creating New Leaders In Legal Industry Performance Marketing
As part of our recent AI contest where employees shared innovative ways they're using artificial intelligence in their daily work, we received some truly impressive...
At Factua, we're always excited to spotlight the innovative companies within our platform ecosystem that are transforming digital marketing. Today, we're diving deep into FeedBlitz,...
At Factua, we've witnessed firsthand how marketing automation revolutionizes customer engagement and drives measurable growth. But here's what many organizations are just discovering: the real...
“Design is time consuming. And no, it’s not just about making things look pretty. It’s problem solving. Translating big ideas into real things.” — Jen,...
Following our previous exploration of privacy laws, it's crucial to examine how compliance requirements vary across the specific verticals where Factua's portfolio companies operate. Each...
In our previous blog, "From Dashboards to On-Demand Answers: Semantic Models and AI in BI," we explored how AI is transforming business intelligence from static...
New York, NY – [August 5, 2025] – Factua, an AI-powered marketing automation platform, has acquired a majority stake in Wizco Media Inc. The montreal-based...
In today's data-driven business landscape, understanding your customers' behavior over time isn't just valuable, it's essential for sustainable growth. Two powerful analytical approaches, cohort analysis...
For years, dashboards were the go-to solution for business intelligence. But let’s face it: most dashboards are slow to build, require analyst support, and often...
Data is the fuel of modern marketing. But in today’s landscape, privacy is the regulation around the track, and marketers who ignore the rules risk...
As business intelligence (BI) shifts from static dashboards to dynamic, self-serve analytics, semantic models have become mission-critical. These models serve as the connective tissue between...
Delivering the “gold standard” of customer experience (CX) — think Amazon’s uncanny ability to personalize every interaction — has long been the domain of tech...
In a digital world overflowing with distractions, getting your message heard, and acted on, takes more than a great offer. It takes precise timing, the...
In today's hyper-competitive market, strategic decisions can't rely on instinct or outdated reports. The most successful organizations are those that transform their raw data into...
Unlocking value through smarter marketing automation
Factua's AI-Ready Infrastructure Translates Data into Growth for Businesses
If you're building a growth-focused marketing strategy, you've likely run into the acronyms CDP (Customer Data Platform) and CRM (Customer Relationship Management). While they sound...
In an age where personalization, speed, and data-driven decision-making define success, artificial intelligence (AI) is transforming how businesses approach marketing automation. No longer just a...
In a world of ever-tightening privacy regulations, cookie deprecation, and shifting consumer expectations, first-party data has become more than just a marketing buzzword, it’s the...
In today’s digital landscape, businesses rely on a growing number of tools and platforms to keep operations running smoothly. The need to connect these tools...
In today’s data-driven world, businesses are collecting more information than ever before, customer interactions, sales figures, web traffic, marketing performance, and more. But collecting data...
Marketing automation has become a must-have for modern businesses. From nurturing leads to driving conversions and improving customer retention, automation streamlines efforts that once took...
In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification...
In today’s data-driven world, the right business intelligence (BI) platform can help you unlock insights, automate workflows, and scale smarter. With so many options available,...
In the fast-paced world of digital marketing, time is money, and manually managing every step of your marketing funnel can become overwhelming fast. From capturing...
In 2024, Factua launched Factua Labs, a dedicated Growth Services division built to help brands unlock their full potential through advanced technology, strategy, and execution....
As part of its ongoing growth strategy, Factua expanded its leadership in the education marketing space with the acquisition of Provide Media, a full-service performance...
In 2023, Factua strengthened its service portfolio with the acquisition of Call Solutions Network, a high-performing, fully U.S.-based contact center headquartered in Mesa, Arizona. This...
In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation...
In 2023, Factua further expanded its marketing technology portfolio with the acquisition of FeedBlitz, a high-performing email service provider known for its reliability, innovation, and...
In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into...
In 2022, Factua continued its strategic expansion by acquiring JobsOnline, a well-established player in the recruiting and job search industry. This acquisition not only enhanced...
In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its...
In 2010, Factua made a pivotal move in the marketing technology space with its acquisition of GRP Ads, a leading MARTECH company known for its...
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