In a world of ever-tightening privacy regulations, cookie deprecation, and shifting consumer expectations, first-party data has become more than just a marketing buzzword, it’s the...
In today’s digital landscape, businesses rely on a growing number of tools and platforms to keep operations running smoothly. The need to connect these tools...
In today’s data-driven world, businesses are collecting more information than ever before, customer interactions, sales figures, web traffic, marketing performance, and more. But collecting data...
Marketing automation has become a must-have for modern businesses. From nurturing leads to driving conversions and improving customer retention, automation streamlines efforts that once took...
In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification...
In today’s data-driven world, the right business intelligence (BI) platform can help you unlock insights, automate workflows, and scale smarter. With so many options available,...
In the fast-paced world of digital marketing, time is money, and manually managing every step of your marketing funnel can become overwhelming fast. From capturing...
In 2024, Factua launched Factua Labs, a dedicated Growth Services division built to help brands unlock their full potential through advanced technology, strategy, and execution....
As part of its ongoing growth strategy, Factua expanded its leadership in the education marketing space with the acquisition of Provide Media, a full-service performance...
In 2023, Factua strengthened its service portfolio with the acquisition of Call Solutions Network, a high-performing, fully U.S.-based contact center headquartered in Mesa, Arizona. This...
In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation...
In 2023, Factua further expanded its marketing technology portfolio with the acquisition of FeedBlitz, a high-performing email service provider known for its reliability, innovation, and...
In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into...
In 2022, Factua continued its strategic expansion by acquiring JobsOnline, a well-established player in the recruiting and job search industry. This acquisition not only enhanced...
In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its...
In 2010, Factua made a pivotal move in the marketing technology space with its acquisition of GRP Ads, a leading MARTECH company known for its...
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