Data Intelligence
Data & Identity Resolution
Achieve a unified view of your customers across all touchpoints with advanced data integration and identity resolution. Factua Platform combines first-party data, enrichment, and AI-powered matching to create comprehensive customer profiles.
Expertise Built From Billions of Monthly Interactions
Factua processes billions of customer interactions monthly across our portfolio of owned and operated properties—generating massive amounts of behavioral, transactional, and engagement data. This operational scale forces expertise in areas most companies never encounter: maintaining data quality at scale, resolving identity across fragmented touchpoints, attributing conversions through complex journeys, and delivering analytics that inform real-time decisions. Our data infrastructure is proven daily under production loads where performance problems cost revenue and attribution must be bulletproof.
Factua BI Solutions
Business intelligence only creates value when insights drive action—which requires tools accessible to non-technical users who make daily decisions. Factua partners with Omni as our preferred BI provider, deploying semantic layer architecture that lets stakeholders query data in plain language without understanding SQL or data models. Omni integrates directly with modern data warehouses, enabling real-time analysis on current data instead of stale extracts. The platform handles everything from executive dashboards to operational reports, with AI-powered query assistance that makes sophisticated analysis accessible to marketing managers, not just data analysts.
Factua CDP Solutions
Factua specializes in composable Customer Data Platform implementations that maintain flexibility and avoid vendor lock-in. Unlike all-in-one CDPs that bundle data storage, transformation, identity resolution, and activation into proprietary black boxes, composable architecture uses best-of-breed tools for each function—your data warehouse owns storage, transformation happens in tools you control, and activation connects to any channel. This approach delivers better performance, lower costs, and complete data portability compared to monolithic platforms from Adobe, Salesforce, or cloud ecosystems that force dependency on their entire stack. You maintain ownership and flexibility while accessing enterprise-grade CDP capabilities.
Data Enrichment
First-party data tells you what customers did; enriched data tells you who they are and what they're likely to do next. Factua's data enrichment capabilities append demographic, firmographic, behavioral, and intent signals to customer records—turning email addresses into complete profiles with household income, purchase propensity, content affinities, and channel preferences. Enriched data powers better segmentation, improves lookalike modeling accuracy, enables account-based marketing targeting, and feeds predictive models that score leads and forecast LTV. The result is marketing that reaches the right people with the right message at the right time.
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