Factua - About

Transforming The Future Of MARTECH

Factua is a marketing automation company driving digital transformation for top brands. Our customers rely on Factua tech to increase sales, lower marketing, operations and software costs, and help business achieve optimum growth.

Driving Innovation with Cutting-Edge Automation, Data-Driven Strategies, and Scalable Customer Acquisition

Our tech extends beyond off-the-shelf solutions because we own the software platforms that power results for our partners: customer data management, email, SMS, content management, marketing automation and more.

Factua Data Stack

By leveraging your 1st party data with our warehousing and proprietary transformation models, we provide powerful insights and data optimization for you.

Factua Business Intelligence

We provide business intelligence by analyzing accounting, operations, and marketing data to uncover insights, optimize performance, and drive strategic decision-making.

Factua Customer Data Platform

We unify 1st and 3rd party data with audience slicer technology to create comprehensive customer views, enabling personalized experiences and optimized marketing campaigns.

Factua Engagement Automation

We help boost engagement through paid media, email campaigns, SMS marketing, social ads, and SEO to drive conversions.

Factua Customer Acquisition

Factua powers lead generation and conversions with professional call centers and engagement strategies tailored to reach and convert audiences.

Factua Operations Automation

Our operations teams can help you enhance efficiency with process automation, call centers, custom software solutions, and agentic AI to streamline workflows and engagement.

Factua Team

Leadership

Meet Factua’s leadership team: seasoned experts with diverse experience in marketing technology, driving innovation, strategy, and business growth.

Eric Lax

President & COO

Co-founder of GRP with almost 20 years in the direct marketing space, Leads technical vision, email systems and day-to-day ops.

Gary Salmirs

Chairman

Founder of GRP; serial entrepreneur with over 25 years marketing and management experience, scaling Fortune 500 clients to acquire millions of customers.

Josh Albom

CEO

Over 15 years in digital media; leads GRP's overall direction, strategic vision, sales and product development.

Greg Miller

EVP, Sales

Co-founder of GRP and co-founded a tech co. in the consumer credit financial sector. Now oversees client management and data sales.

Paul Webb

CFO

30+ years in financial roles, with 20 years involved in senior financial roles for digital marketing industry for companies with up to $400 million in annual revenue.