Elevate the Fan Experience

The largest youth sports organization in the U.S., a Factua client, operates multiple facilities, and business entities focused on teams and players across multiple different sports. This requires managing registrations across multiple states, coordinating tournaments at world-class venues, and serving hundreds of thousands of young athletes annually. Factua serves as their marketing technology partner, building and maintaining custom infrastructure that traditional platforms can't provide. Our work includes sales and revenue reports and custom-built 1:1 marketing-to-sales attribution systems that connect every registration back to its originating marketing touchpoint, enabling accurate ROI measurement across campaigns.

Operationally, Factua automates critical workflows that previously required manual intervention: capacity alerts that notify sales teams when programs approach limits, multi-email lodging automation customized by tournament site, compliance tracking for youth participant data, and lead scoring systems that prioritize the highest-value registration opportunities. We manage the entire marketing technology ecosystem—from League Apps data integrations to vendor partnerships with specialized sports marketing platforms. When the organization needed to improve Player Model conversion rates, we rebuilt landing pages with tracking and CRM integration. When they needed marketing datasets for retargeting, we geocoded every baseball facility in their trade area. This isn't consulting—it's ongoing operational partnership where Factua functions as an extension of their marketing technology team, solving problems as they arise and building infrastructure that scales with growth.