Intelligent Activation
Drive customer engagement and conversion with intelligent activation strategies. Orchestrate campaigns across all channels with personalized content and dynamic workflows powered by the Factua Platform.
xActivation Capabilities
Drive customer engagement and conversion with intelligent activation strategies. Factua Platform enables seamless orchestration of campaigns across all channels, ensuring your message reaches the right audience at the right time with personalized content and dynamic workflows.
Omni-Channel Expertise Proven at Scale
Factua's activation capabilities aren't theoretical—they're battle-tested across billions of customer interactions spanning education, insurance, legal, finance, and publishing verticals. Our portfolio companies execute performance marketing campaigns daily, managing everything from paid search and display to email automation and inbound call centers. This operational experience informs every tool, integration, and optimization strategy we deploy for clients—ensuring activation infrastructure that performs under real market pressure.
Performance-Based Model
Factua operates on pay-for-performance economics across our paid and owned media channels, aligning our success directly with client outcomes. This model forces discipline: every dollar of media spend must generate measurable returns, every campaign requires accurate attribution, and every channel gets continuously optimized based on actual conversion data. Clients benefit from strategies proven profitable at scale, not experimental tactics that sound good in theory but fail under budget scrutiny.
Search Advertising
Search remains the highest-intent channel for customer acquisition, and Factua's search advertising expertise spans brand protection, competitive conquest, long-tail keyword expansion, and shopping feed optimization. Our AI-powered bidding algorithms adjust in real-time based on conversion probability, time-of-day patterns, and competitive dynamics—consistently delivering below-market CPAs across verticals where search competition is intense and margin for error is thin.
Display & Social
Factua's display and social capabilities combine creative testing at scale with sophisticated audience targeting that goes beyond platform defaults. We build custom audience segments using first-party data enrichment, lookalike modeling, and behavioral signals—then test creative variations to identify winning combinations of messaging, visuals, and offers. Campaigns are optimized continuously based on downstream conversion data, not just platform engagement metrics that don't correlate with revenue.
CTV & DOOH
Connected TV and digital out-of-home advertising extend Factua's activation reach into awareness and consideration stages that drive qualified traffic to conversion channels. Our CTV strategies target specific households based on demographic and behavioral data, while DOOH placements use location intelligence to reach audiences in high-value contexts. Both channels integrate with attribution models that track their influence on downstream conversions, enabling accurate ROI measurement for upper-funnel investments.
Email Marketing
Factua's email capabilities are powered by FeedBlitz, our publisher-focused ESP that delivers industry-leading inbox deliverability and sophisticated automation for lifecycle campaigns, segmentation, and personalization. FeedBlitz handles billions of sends annually for content creators and brands, maintaining 99%+ deliverability through dedicated IP management, domain authentication, and deliverability monitoring. The platform supports everything from simple newsletters to complex triggered workflows based on behavioral data and custom segmentation logic.
SMS & Call Center
SMS and voice channels enable real-time engagement for time-sensitive offers and high-consideration purchases. Call Solution Network, a Factua subsidiary, operates on-shore and nearshore teams, including a fully US-based call center in Mesa, Arizona. Our inbound and outbound contact center services are perfect for clients requiring human interaction in their conversion funnel. Our SMS platform delivers compliant, high-deliverability messaging with personalization and automation—while call center operations handle lead qualification, appointment setting, and complex sales conversations that can't be automated.
SEO & GEO
Traditional SEO remains critical, but Factua also pioneered Generative Engine Optimization (GEO) through our free Factua GEO tool—helping brands optimize content for visibility in AI-powered search platforms like ChatGPT, Perplexity, and Google AI Overviews. Our SEO strategies combine technical optimization, content development, and link building with emerging GEO tactics that ensure brands are discovered, cited, and trusted across both traditional search engines and the generative AI platforms increasingly mediating information discovery.
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