Publishing
Building Sustainable Audiences in an Era of Content Overload
Publishers face a brutal reality: content is everywhere, free alternatives flood every niche, and audience attention is increasingly fragmented across platforms. Factua operates owned and operated publishing properties that prove sustainable digital publishing is still possible—through smart audience segmentation, monetization diversification, and content strategies that earn attention instead of demanding it. We don't just advise publishers; we operate publishing businesses daily.
The Complexities of Publishing Marketing
Why Publishing Demands Different Growth Strategies
Building Revenue When Content Is Free and Attention Is Scarce
Publishing faces unique economics. Content creation costs are fixed regardless of audience size, but revenue per reader is declining as advertising CPMs drop and subscription willingness shrinks. Competitors aren't just other publishers—they're social media feeds, YouTube, podcasts, and AI chatbots that synthesize information without sending traffic. Traditional growth strategies (SEO, social distribution, paid acquisition) all face headwinds: Google prioritizes AI overviews, social platforms throttle external links, and paid acquisition costs exceed publisher LTVs.
Factua's publishing approach solves these challenges through owned audience development and diversified monetization. Our properties build direct relationships with readers using channels publishers control. We test subscription models alongside advertising, affiliate revenue, and sponsored content to find optimal monetization mixes for each audience segment. Content strategies focus on topics with commercial intent and recurring search demand, not viral moments. The result is publishing operations that grow profitably by serving specific audiences deeply rather than chasing mass reach with generic content.
CleanPlates & Older n' Better - Targeted Publishing at Scale
Factua's Health & Wellness Publishers Serving Distinct Audiences
Proof Points for Sustainable Niche Publishing Models
CleanPlates and Older n' Better are Factua-owned publishing properties operating in health and wellness—but serving dramatically different audiences with tailored content strategies and monetization approaches. CleanPlates targets health-conscious consumers seeking better food choices, recipes, and lifestyle guidance. The publication emphasizes clean eating, wellness trends, and practical nutrition advice for readers prioritizing health without extremes. Monetization includes advertising, affiliate partnerships with health brands, and subscription offerings for premium content.
Older n' Better focuses exclusively on the senior demographic, publishing content about health screenings, aging wellness, Medicare guidance, and lifestyle topics relevant to readers over 60. The narrow audience focus enables highly targeted content that addresses specific concerns (health screenings, retirement planning, senior-specific products) and supports more valuable monetization through partnerships with senior-focused service providers, insurance offerings, and health products.
Both properties demonstrate Factua's publishing philosophy: own your audience, serve them consistently, monetize through multiple revenue streams, and build sustainable operations that don't rely on algorithmic traffic. For publishers working with Factua, these aren't case studies—they're operational laboratories where we test content strategies, audience development tactics, and monetization models daily before applying insights to client publishing operations.
Capabilities
Built for Publishing
Audience Growth
Expand your readership with AI-powered content recommendations and personalized email newsletters.
Subscription Revenue
Convert free readers to paid subscribers with intelligent paywall strategies and targeted offers.
Content Personalization
Deliver the right content to the right reader at the right time with AI-driven personalization.
Engagement Analytics
Understand what content resonates with your audience through comprehensive engagement tracking.
Author Promotion
Build author brands and drive book sales with automated promotional campaigns.
Reader Retention
Reduce churn with predictive analytics and automated re-engagement campaigns.
Ready to grow your readership?
Discover