Comprehensive Capabilities
Factua Platform
The only marketing automation platform that unifies customer data, AI-powered intelligence, and proven execution in a single ecosystem. Built by performance marketers who've scaled billions of customer interactions, Factua delivers the infrastructure, tools, and expertise to reduce CAC, increase LTV, and operate at the edge of what's possible—because we own the entire stack.
Explore Our Platform
Discover the capabilities that power modern marketing automation and drive measurable business results.
Activation
Turn insights into revenue with omnichannel execution across email, SMS, paid media, SEO, and direct outreach—all optimized by AI and backed by decades of pay-for-performance experience that consistently delivers below-market CAC.
Artificial Intelligence
Deploy AI that drives measurable outcomes, not experiments—from predictive analytics and real-time optimization to agentic workflows and natural language business intelligence built for marketers who measure success in revenue.
Data & Identity
Achieve unified customer view across all touchpoints through identity resolution that connects fragmented first-party and third-party data into persistent profiles enabling accurate attribution, intelligent segmentation, and compliant personalization at scale.
Infrastructure
Enterprise-grade cloud architecture built for scale, speed, and security—with modern data warehousing, transformation pipelines, and integration frameworks that reduce vendor lock-in, accelerate time-to-value, and maintain complete data control.