Legal / Tort
Compliant Lead Generation for High-Stakes Case Acquisition
Legal marketing operates under extreme constraints: bar association advertising rules, urgent client timelines, and intense competition for qualified cases. Factua's legal-focused subsidiary Nexus7Media has spent two decades perfecting compliant lead generation systems that connect potential plaintiffs with law firms—delivering exclusive, pre-qualified leads across personal injury, mass tort, and Social Security disability. We don't just understand legal marketing compliance; we operate within it daily at scale.
The Complexities of Legal Marketing
Why Legal Marketing Demands Specialized Compliance and Speed
Navigating Ethics Rules While Competing for Time-Sensitive Cases
Legal marketing is uniquely difficult. Bar association rules restrict advertising claims, require specific disclaimers, and prohibit direct solicitation in many contexts. Meanwhile, potential clients are making urgent decisions—often choosing between multiple firms within hours of an incident or diagnosis. Traditional marketing automation isn't built for this: it lacks compliance workflows, can't respond with the speed tort cases demand, and doesn't handle the complex qualification logic that determines whether a lead is viable for specific practice areas.
Factua's legal platform solves these challenges through purpose-built infrastructure. Automated compliance checks ensure every communication includes required disclaimers and meets ethics requirements. Rapid response workflows trigger immediately when leads arrive—critical in competitive tort cases where minutes matter. Our systems handle the dual-sided marketplace reality: we simultaneously market to potential plaintiffs (educating them about their rights) and support law firms (delivering leads that convert to retained cases). The result is compliant, high-performance marketing that scales case acquisition without regulatory risk.
Nexus7Media - Performance Marketing for Legal Services
Nexus7Media: Connecting Qualified Plaintiffs With Law Firms at Scale
Factua's Legal Lead Generation Engine Serving Personal Injury, Mass Tort, and Disability Practices
Nexus7Media is Factua's technology-driven performance marketing subsidiary specializing in legal lead generation. The company operates owned and operated consumer-facing properties that educate potential plaintiffs about their legal rights, qualify cases through intelligent intake forms, and connect qualified individuals with law firms seeking representation. Nexus7Media serves personal injury, mass tort, and Social Security disability practices—verticals where compliance complexity, lead qualification requirements, and conversion dynamics demand specialized expertise.
What sets Nexus7Media apart is vertical integration: the company doesn't just generate leads, it leverages Factua’s fully onshore call center that pre-qualifies prospects and delivers inbound calls to firm intake teams in real-time. This ensures quality control at every step—leads are exclusive, compliant, and actually match the firm's acceptance criteria. For Factua clients in legal services, Nexus7Media represents operational proof: we don't theorize about legal marketing challenges, we solve them daily through platforms processing thousands of case inquiries. The expertise gained running compliant lead generation at scale informs every tool, workflow, and optimization strategy we deploy for law firm clients—from intake automation to campaign compliance to conversion optimization.
Capabilities
Built for Legal
Client Acquisition
Identify and nurture high-value leads with sophisticated targeting and automated follow-up sequences.
Lead Qualification
AI-powered lead scoring ensures your intake team focuses on the most promising potential clients.
Compliance Built-In
Maintain bar association compliance with automated disclaimers and approval workflows.
Rapid Response
Automated workflows ensure immediate response to inquiries, critical for competitive tort cases.
Case Type Targeting
Segment and target prospects by case type, geographic area, and stage of legal journey.
Ethical Marketing
Pre-built templates and workflows designed to meet legal advertising ethics requirements.
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