Industry Experts

Meet Our Leadership

Meet Factua's leadership team: seasoned experts with diverse experience in marketing technology, driving innovation, strategy, and business growth.

Factua Team

Leadership

Eric Lax

Eric Lax

President & COO

Co-founder of GRP with almost 20 years in the direct marketing space, Leads technical vision, email systems and day-to-day ops.

Gary Salmirs

Gary Salmirs

Chairman & CM&AO

Founder of GRP; serial entrepreneur with over 25 years marketing and management experience, scaling Fortune 500 clients to acquire millions of customers.

Josh Albom

Josh Albom

CEO

Over 15 years in digital media; leads GRP's overall direction, strategic vision, sales and product development.

Greg Miller

Greg Miller

EVP, Sales

Co-founder of GRP and co-founded a tech co. in the consumer credit financial sector. Now oversees client management and data sales.

Paul Webb

Paul Webb

CFO

30+ years in financial roles, with 20 years involved in senior financial roles for digital marketing industry for companies with up to $400 million in annual revenue.

Daniel Polman

Daniel Polman

CIO

Over 18 years at GRP Ads; leverages deep expertise in MarTech, data strategy, and operations to drive performance-focused customer acquisition.

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