In 2025, Path56 and Provide Media, two leading performance marketing firms under the Factua umbrella, officially merged under the Provide Media name. This strategic unification marks a new chapter in Factua’s mission to deliver comprehensive, results-driven marketing solutions at scale.

Individually, both companies have long been recognized as top performers in the education and performance marketing sectors. Path56 brought deep expertise in cost-per-acquisition (CPA) campaigns and long-term strategy execution, while Provide Media offered a full-service performance marketing suite, serving clients ranging from startups to major media agencies. Together, they now form one of the industry’s most capable and innovative marketing entities.

Operating as a single brand, Provide Media combines decades of collective experience, proven methodologies, and data-backed execution to deliver maximum ROI for clients. Their unified approach offers fully integrated campaign management, from lead generation and media buying to conversion rate optimization and performance tracking.

This merger also brings together world-class talent across digital advertising, analytics, and campaign strategy, enabling Provide Media to offer smarter, more efficient solutions across a wide range of industries, not just education, but legal, financial services, and beyond.

By consolidating resources, streamlining operations, and aligning under a single vision, Provide Media is better equipped than ever to meet the growing demand for scalable, accountable, and high-impact marketing. Clients can expect seamless service, deeper insights, and a renewed focus on long-term success.

Factua’s decision to merge Path56 and Provide Media reflects its commitment to evolving with the market, and leading it. The new Provide Media isn’t just bigger. It’s bolder, smarter, and laser-focused on delivering measurable outcomes in today’s fast-changing digital landscape.

To learn more about Provide Media, please visit http://providemedia.com/ .