In 2023, Factua made a move into the legal vertical with the acquisition of Nexus7 Media, a top provider of performance marketing and lead generation solutions for law firms and other compliance-driven industries. The acquisition marked the launch of Factua’s legal marketing franchise, led by a seasoned executive with deep experience in legal advertising and client acquisition.

Nexus7 Media brings a wealth of expertise in high-performance digital marketing tailored to the legal space. Their services span conversion rate optimization, advanced SEO, precise audience targeting, and detailed performance tracking, ensuring each campaign delivers measurable results and a strong return on investment.

Known for its ability to generate high-quality, exclusive leads, Nexus7 Media has been instrumental in driving inbound calls and client acquisition across mass torts, Social Security Disability Insurance (SSDI), motor vehicle accidents (MVA), and other industries with high compliance requirements. Their campaigns are built to navigate the regulatory complexities of legal advertising while maintaining a sharp focus on performance and ROI.

Since the acquisition, Nexus7 Media has continued to operate as a performance-first partner for legal marketers, now supercharged by Factua’s broader marketing infrastructure and data capabilities. This combination allows for greater campaign scale, more precise targeting, and enhanced reporting, ultimately helping law firms grow faster and more efficiently.

The acquisition of Nexus7 Media signals Factua’s commitment to expanding into high-impact, compliance-intensive verticals. By bringing together Nexus7’s legal marketing expertise and Factua’s automation and analytics-driven approach, the partnership is redefining how law firms attract and convert new clients in today’s competitive digital landscape.