In 2023, Factua continued its strategic growth trajectory with the acquisition of Horizon2Media, a leading SMS marketing platform. This move marked Factua’s official entry into mobile messaging, expanding its already robust portfolio of performance marketing capabilities to include direct-to-device communication.

Horizon2Media has long been recognized as an innovator in SMS marketing, offering scalable, high-deliverability messaging solutions that help brands engage customers in real-time. With features designed for personalization, compliance, and performance tracking, Horizon2Media empowers marketers to launch campaigns that drive immediate action and measurable results.

By adding Horizon2Media to its suite of owned platforms, Factua now offers an end-to-end, omnichannel approach to customer acquisition. Whether it’s reaching prospective students, legal claimants, job seekers, or consumers, Factua can now connect brands with their audience through email, display, inbound calls, and SMS, all backed by data, automation, and real-time optimization.

Since the acquisition, Factua has begun integrating Horizon2Media’s capabilities across its client ecosystem, allowing for better cross-channel coordination and deeper consumer engagement. Clients now benefit from more flexible communication strategies, increased reach, and higher conversion potential—all while staying fully compliant with industry regulations.

The acquisition of Horizon2Media represents more than just a new channel, it’s a reflection of Factua’s commitment to innovation and meeting consumers where they are. As mobile engagement continues to rise, Factua is now uniquely positioned to help brands cut through the noise and connect instantly with the right message, at the right time.

With Horizon2Media in the fold, Factua takes another step forward in building the future of performance marketing, smart, seamless, and always measurable.

To learn more about Horizon2Media, please visit https://horizon2media.com/ .