We are a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement.
Factua is a marketing technology company creating best-of-breed software and solutions for customer data management, business intelligence, customer acquisition, and process automation.
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Factua's marketing automation platform is an integrated ecosystem of purpose-built solutions that helps businesses grow.
We help companies master first and third party data to establish customer identity and single-source of truth for their businesses. Then, we help them implement strategies to grow customer acquisition and increase lifetime value, while decreasing CAC and operational expenses.
Design resilient, scalable cloud infrastructure for optimal data management.
Seamlessly connect systems for unified, real-time data access and automation.
Transform data into actionable insights for smarter business decisions.
Unify customer data for personalized marketing and deeper audience insights.
Deliver targeted messages via email and SMS to boost conversions.
Leverage AI to automate decisions, personalize experiences, and drive efficiency.
Maximize ROI through data-driven campaigns optimized for measurable outcomes.
Compelling visuals and messaging that elevate brand identity and performance.
Targeted outreach strategies that convert leads into long-term customers.
Factua Labs leads digital transformation initiatives to identify growth opportunities and unlock hidden value for globally-recognized brands.
Most marketers drown in data but struggle to turn AI projects into results. This article shows how quality infrastructure and action-first design turn insights into decisions that grow profitable revenue.
With CAC rising, marketers need smarter acquisition. AI predictive analytics—automated bidding, anomaly detection, lead scoring, and LTV segmentation—cuts costs, boosts ROI, and scales performance via Factua’s data platform.
Marketers don’t need more data—they need better data. This post explains how unified, compliant data drives ROI, powering segmentation, personalization, measurement, and automation—and how Factua’s platform makes quality the default.
Our AI contest finale spotlights Brianne’s Google Sheets + Gemini workflow to monitor revenue, flag EPC dips, and automate weekly reviews with reusable prompts—accessible analytics anyone can run, fast today.
Identity resolution turns fragmented customer data into a single, privacy-safe view, powering real-time personalization and efficient automation. Factua’s composable CDP unifies first-party data, drives higher ROI, and future-proofs marketing operations.
Amperity’s Lakehouse CDP shows why composable architecture wins: unified identities, real-time activation, governance, and lower lock-in—while data stays in your warehouse. Here’s benefits, tradeoffs, costs, and why the future’s composable.
Data unification transforms fragmented marketing data into a single, actionable source of truth. Learn how integrating first- and third-party data drives precision targeting, personalization, and measurable ROI in customer acquisition.
GRP Ads designer Carlene Estigoy shows how AI boosts, not replaces, creativity—powering subject lines, layouts, code fixes, and brand QA to deliver faster, sharper, consistent email campaigns across multiple brands.
Marketing automation isn’t just about campaigns—it’s about transforming entire operations. Discover how backend automation in IT, finance, and HR delivers exponential ROI, scalability, and sustainable growth for modern businesses.
Looker, Tableau, Power BI, and Omni are leading BI tools, each with unique strengths. This comparison explores their features, usability, integrations, and ideal use cases based on business needs, technical expertise, and data strategy priorities.
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