We are a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement.
Factua is a marketing technology company creating best-of-breed software and solutions for customer data management, business intelligence, customer acquisition, and process automation.
Get instant answers to your data questions with our AI-powered assistant.
Factua's marketing automation platform is an integrated ecosystem of purpose-built solutions that helps businesses grow.
We help companies master first and third party data to establish customer identity and single-source of truth for their businesses. Then, we help them implement strategies to grow customer acquisition and increase lifetime value, while decreasing CAC and operational expenses.
Design resilient, scalable cloud infrastructure for optimal data management.
Seamlessly connect systems for unified, real-time data access and automation.
Transform data into actionable insights for smarter business decisions.
Unify customer data for personalized marketing and deeper audience insights.
Deliver targeted messages via email and SMS to boost conversions.
Leverage AI to automate decisions, personalize experiences, and drive efficiency.
Maximize ROI through data-driven campaigns optimized for measurable outcomes.
Compelling visuals and messaging that elevate brand identity and performance.
Targeted outreach strategies that convert leads into long-term customers.
Factua Labs leads digital transformation initiatives to identify growth opportunities and unlock hidden value for globally-recognized brands.
AI is reshaping design by removing the clutter and freeing creativity. See how our Creative Director, Jen, uses AI to turn days of work into hours—and ideas into impact.
In today’s data-driven world, privacy isn’t just a legal box to check, it’s a strategic advantage. Here’s how smart marketers are turning compliance into a competitive edge.
Compliance in marketing isn’t one-size-fits-all. Legal services, social programs, and SMS campaigns each face unique regulatory challenges, from ABA and TCPA rules to protections for vulnerable populations, requiring tailored, compliance-first strategies.
AI and semantic models are transforming audience analysis from static, manual processes into dynamic, real-time insights that scale instantly across any customer dimension.
Factua has acquired a majority stake in Montreal-based Wizco Media Inc., expanding its AI-powered marketing capabilities with advanced agentic optimization tools that enhance campaign performance across multiple verticals.
Unlock deeper customer insights with cohort analysis and audience segmentation. This blog explores how combining these two strategies reveals patterns that boost retention, personalize marketing, and drive smarter growth decisions.
Factua’s 2022 acquisition of JobsOnline strengthened its role in career services, enhancing job search efficiency and aligning education-to-employment pathways through data-driven strategies and a user-friendly, opportunity-focused platform.
Dashboards have long been a staple of business intelligence, but today’s teams need more than static visuals. Discover how semantic models unlock real-time, AI-powered insights built for speed and scale.
Factua’s 2023 acquisition of Horizon2Media expanded its performance marketing reach into SMS, enabling real-time, compliant mobile messaging that boosts engagement, enhances omnichannel strategies, and drives measurable results across customer acquisition campaigns.
Factua Labs is a growth services division combining tech, strategy, and execution to help brands scale faster through AI, media, data architecture, and hands-on innovation across digital marketing and customer acquisition.
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