We are a marketing automation company that empowers businesses to harness their data, optimize customer acquisition, and enhance efficiency through advanced insights, automation, AI-driven strategies, and personalized customer engagement.
Factua is a marketing technology company creating best-of-breed software and solutions for customer data management, business intelligence, customer acquisition, and process automation.
Factua's marketing automation platform is an integrated ecosystem of purpose-built solutions that helps businesses grow.
We help companies master first and third party data to establish customer identity and single-source of truth for their businesses. Then, we help them implement strategies to grow customer acquisition and increase lifetime value, while decreasing CAC and operational expenses.
Design resilient, scalable cloud infrastructure for optimal data management.
Seamlessly connect systems for unified, real-time data access and automation.
Transform data into actionable insights for smarter business decisions.
Unify customer data for personalized marketing and deeper audience insights.
Deliver targeted messages via email and SMS to boost conversions.
Leverage AI to automate decisions, personalize experiences, and drive efficiency.
Maximize ROI through data-driven campaigns optimized for measurable outcomes.
Compelling visuals and messaging that elevate brand identity and performance.
Targeted outreach strategies that convert leads into long-term customers.
Factua Labs leads digital transformation initiatives to identify growth opportunities and unlock hidden value for globally-recognized brands.
Factua Labs is a growth services division combining tech, strategy, and execution to help brands scale faster through AI, media, data architecture, and hands-on innovation across digital marketing and customer acquisition.
Semantic models are the key to transforming business intelligence from siloed dashboards to unified, self-serve insights. Here’s why they’re essential for consistency, clarity, and scalable decision-making.
LLM-powered agents are unlocking Amazon-level personalization for everyone, without the heavy engineering. Discover how AI-driven orchestration is reshaping customer experience, automation, and growth on the Factua blog.
Factua’s 2021 acquisition of Path56 Media marked its entry into education marketing, combining data-driven CPA strategies with advanced analytics to deliver scalable, results-focused enrollment and lead generation campaigns for education and edtech brands.
Boost conversions with targeted, automated messaging. By combining the speed of SMS with the depth of email, you can engage customers at every stage with relevance, timing, and impact.
Turn your raw data into powerful boardroom decisions. Learn how Business Intelligence transforms raw numbers into strategic insights that drive faster decisions, sharper execution, and smarter growth across your organization.
Private equity’s next competitive edge isn’t just financial, it’s smarter, scalable marketing automation. Discover how Factua helps transform marketing into a growth engine across the portfolio.
Factua launches with a bold rebrand and powerful new AI-driven platform, empowering businesses to turn data into growth through automation, intelligence, and seamless customer engagement tools.
In 2025, Path56 and Provide Media merged under the Provide Media name, creating a unified, full-service performance marketing powerhouse focused on scalable, data-driven solutions across education, legal, finance, and more.
CRMs and CDPs may seem similar, but understanding their differences can make or break your marketing strategy. One focuses on contacts, the other on behavior, but which drives real growth? Discover how modern marketers are using both together to unlock powerful results. Read the full post to see how it’s done.
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