In 2021, Factua made a strategic leap into the education sector with the acquisition of Path56 Media, a top-tier performance marketing company known for its results-driven approach in the education vertical. The move marked a significant milestone in Factua’s growth, expanding its reach and expertise into a new industry with enormous potential for innovation and impact.

Path56 Media specializes in building online performance campaigns for educational institutions and edtech companies, focusing on a Cost Per Acquisition (CPA) model. This approach ensures that every marketing dollar is tied directly to outcomes, giving clients greater confidence in their return on investment. With a reputation for delivering long-term campaign success, Path56 has helped education-focused brands grow their enrollments and audience engagement through highly targeted and data-backed strategies.

Since the acquisition, Path56 Media has strengthened Factua’s performance marketing capabilities by bringing deep industry knowledge, proprietary strategies, and a proven track record of driving quality leads in the education space. The partnership has allowed Factua to offer more diversified solutions to its clients while continuing to prioritize accountability and measurable results.

The integration has also enabled Path56 to tap into Factua’s advanced analytics, automation, and data infrastructure, amplifying the impact of its campaigns and pushing performance to new heights. Together, the two companies are redefining what success looks like in education marketing by combining strategic expertise with technology-powered precision.

Factua’s acquisition of Path56 Media is more than just expansion, it’s a commitment to driving smarter growth in the education sector, and a reflection of the company’s broader mission to power marketing innovation across industries.